Digital Advertising Alliance of Canada (DAAC)

OPTING-OUT OF INTEREST-BASED ADVERTISING: As part of our commitment to fair information practices, Edison Financial is a participant of the Digital Advertising Alliance Canada’s (DAAC) AdChoices program and adheres to its principles. The DAAC’s AdChoices initiative allows you to opt-out of the use of information for interest-based advertising.

For more information on this program, see https://youradchoices.ca/. At any time you can opt-out of receiving interest-based ads on your desktop or mobile browser by clicking on the “AdChoices” logo on our homepage. An “Interest Based Advertising” screen will appear providing you with a link to the DAAC tool that generates a list of third-party advertising companies participating in the DAAC’s Self-Regulatory Program for Online Interest-Based Advertising and who are currently collecting data from your browser for the purposes of targeted advertising. You can also access the tool here. You may also see the AdChoices icon in or around advertisements you see online. These advertisements are tailored for you through interest based advertising. You can opt out of targeted advertising from that advertiser by clicking the “AdChoices” logo within the ad.

Important Notes About your Opt-Out:

  • If you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us across the Internet, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.
  • Interest-based advertising opt-outs work by saving cookies in your browser that tell the various ad partners that you have opted-out. You must opt-out from each web browser from which you do not want interest-based advertising (and this may involve different devices, if you use more than one). If you delete or clear your browser’s cookies, you will need to opt-out again.